FOX News the model for Bio-Fuel Expansion in US
By Alan Anderson
As we all saw in the latest political election season, FOX News was the leader in the media arena at getting their message across to the masses in the most efficient possible way. Short sound-bites and lack of in-depth substance is what busy Americas grab onto when making decisions about the future of the U.S... Other media outlets no matter the validity of the message tried to reason with the people using facts and long drawn out discussions. Global warming, oil independence and national security don’t affect the average American when making energy decisions for them. What affects American drivers when filling up their gas tanks? COST, COST, COST. Science and technology means nothing to the 90% of drivers across America. If it did, we would see Ford, GM and Chrysler producing vehicles here in the U.S. that run on bio-fuels like the vehicles they produce for overseas markets that do have policies of alternative fuels use.
If the renewable fuel industry in America wants to make an impact on the market here we need do two things. First, policy needs to make conditions for renewable fuels to be about free market. When conditions for free market expansion of renewable fuels are available then the market will work out the rest and the best will survive. Second, we need short and sweet sound-bites that effect what American really cares about. What they want to know is; what will it cost me? So we need to adjust to our new political atmosphere. If the price of a car that ran on E100 ethanol cost me the same price or lower and I could stop at any gas station in the U.S. and put E100 in it for a dollars less than my old car did, then guess what car I’d buy? We’d build more new cars; create more auto industry jobs not to mention more renewable fuel jobs. So I guess the third stage of this change would be making it about economics and not global warming and oil independence which don’t affect the masses.
Don’t forget this one important fact: Big oil just financed getting Republican lawmakers back in charge of the House of Representatives. So be warned that they will do everything to keep renewable fuels from becoming main stream over OIL.